PRIVACY POLICY

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

Your Data Security is Important to Us

WL Wheeler Bikes Europe GmbH recognizes privacy and security as being a concern for itself and individuals accessing the Internet. We want to explain our privacy policy and the security measures we take to protect personal information.

By using our Web Site, you consent to the collection and use of your information by WL Wheeler Bikes Europe GmbH as set forth in the policy as in effect from time to time. If we decide to change our policy, the changes will be posted on the Web Site. You should check back periodically to ensure you have the most current policy.

What information is collected?

WL Wheeler Bikes Europe GmbH may collect personally-identifiable information, including name, title, company, address, e-mail address, phone numbers, etc. We do not require this information to obtain access to any part of our Web Site.

Our Web Site servers also collect the domain names of visitors to our Web Sites. This information is aggregated to measure number of visits, average time spent on a WL Wheeler Bikes Europe GmbH, pages viewed, etc. We use this information to measure the use of our Web Sites and to improve content of our Web Sites.

Who is collecting the information?

When you are on a WL Wheeler Bikes Europe GmbH Web Site and are asked for personal information, you are sharing that information with WL Wheeler Bikes Europe GmbH, its subsidiaries and related companies. The WL Wheeler Bikes Europe GmbH Web Site may contain various links to third-party Web sites. These sites may provide additional information, goods, services and/or promotions. These sites are owned and operated independently of WL Wheeler Bikes Europe GmbH, and have their own separate privacy and data collection practices. Any information you provide to these Web sites will be governed under the terms of their privacy policy, if any. WL Wheeler Bikes Europe GmbH has no responsibility or liability whatsoever for the independent actions or policies of these independent sites, and is not responsible for the content or privacy practices of such sites.

How is my information used?

WL Wheeler Bikes Europe GmbH will not provide your personal information to third-parties without your prior express consent. WL Wheeler Bikes Europe GmbH shares the information you provide with WL Wheeler Bikes Europe GmbH subsidiaries, related companies and services necessary to carry out functions of the WL Wheeler Bikes Europe GmbH Web Site such as payment gateways and processors.

WL Wheeler Bikes Europe GmbH may match user information with third party data to help us better understand our customers (customer profiling). WL Wheeler Bikes Europe GmbH may also disclose aggregated user statistics in order to describe our Web site to prospective business partners, advertisers, and other third parties, and for other lawful purposes.

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.

How can I manage my information?

You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction, blocking or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to complain to the responsible supervisory authority. E-MAIL: info@wheelerbikes.com

Analysis tools and third-party tools

Your personal data including information used during the online checkout process can be deleted at any time upon request. 

When you visit our website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following data protection declaration.
You can contradict this analysis. We will inform you about the possibilities of objection in this data protection declaration.

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to the legal data protection regulations as well as this privacy policy.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.
Note to the responsible authority
The person responsible for data processing on this website is

Brudermühlstraße 18
81371 München
Bavaria, Germany
E-Mail: info@wheelerbikes.com

Responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke a previously given consent at any time. For this purpose an informal notification by e-mail to us is sufficient. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right of complaint to the responsible supervisory authority

In the event of violations of data protection law, the person concerned has a right of appeal to the competent supervisory authority. The competent supervisory authority for data protection issues is the State Data Protection Commissioner of the federal state in which our company is based. A list of the data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct, block or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.

Objection to advertising mails

The use of contact data published within the scope of the imprint obligation for the transmission of not expressly requested advertising and information material is hereby contradicted. The operators of the website expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.

Cookies

The Internet pages partly use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.
Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this data protection declaration.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version

  • Facebook name
  • Facebook profile and cover picture
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Registration with Facebook Connect
Instead of registering directly on our website, you can register with Facebook Connect. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If you decide to register with Facebook Connect and click on the “Login with Facebook” / “Connect with Facebook” button, you will be automatically redirected to the Facebook platform. There you can log in with your user data. This will link your Facebook profile with our website or our services. This link gives us access to your data stored on Facebook. These are mainly

  • Facebook name
  • Facebook profile and cover picture
  • Facebook cover picture
  • email address registered with Facebook
  • Facebook ID
  • Facebook friend lists
  • Facebook Likes
  • Birthday
  • Gender
  • Country
  • Language

This information is used to set up, provision and personalize your account.

For more information, please see the Facebook Terms of Use and the Facebook Privacy Policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://www.facebook.com/legal/terms/.

Social Media

Facebook-Plugins (Like & Share-Button)

For more information, please see the Facebook Terms of Use and the Facebook Privacy Policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://www.facebook.com/legal/terms/.

When you visit our pages, a direct connection between your browser and the Facebook server is established via the plugin. Facebook thereby receives information that you have visited our site with your IP address. If you click the Facebook “Like-Button” while you are logged into your Facebook account, you can link the contents of our pages on your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We would like to point out that we, as the provider of the Pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information on this in the Facebook privacy policy at: https://de-de.facebook.com/policy.php.

If you do not want Facebook to be able to assign visits to our pages to your Facebook user account, please log out of your Facebook user account.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.

Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Opposition to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link An opt-out cookie will be set to prevent the collection of your information on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics treats user information, please see the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the “demographic features” function of Google Analytics. This allows us to generate reports that contain information about the age, gender and interests of the site visitors. This data is derived from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be assigned to a specific person. You can disable this feature at any time in the ad settings in your Google Account or generally prohibit Google Analytics from collecting your information as described in the “Opting out of data collection” section.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
The purpose of reCAPTCHA is to check whether the data input on our websites (e.g. in a contact form) is done by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.
Data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from SPAM.
For further information on Google reCAPTCHA and Google’s privacy policy, please refer to the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

Facebook Pixel

Our website uses the visitor action pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion.
This allows us to track the behavior of site visitors after they have clicked on a Facebook ad to be directed to the provider’s website. This allows the effectiveness of the Facebook Ads to be evaluated for statistical and market research purposes and to optimize future advertising efforts.


The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to enable the placement of advertisements on pages of Facebook and outside of Facebook. This use of the data cannot be influenced by us as a site operator.


You can find further information on the protection of your privacy in the Facebook data protection information: https://www.facebook.com/about/privacy/.


You can also disable the “Custom Audiences” remarketing feature in the Advertising Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged into Facebook to do this.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Newsletter

Newsletter data
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.
The processing of the data entered the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example by clicking on the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have provided us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you cancel the newsletter. Data that has been stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected.

Plugin & Tools

Google Maps
This site uses the map service Google Maps via an API. Provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places we indicate on the website. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO.
More information on the handling of user data can be found in the Google data protection declaration: https://www.google.de/intl/de/policies/privacy/.